Halogen Communications has recently began providing public affairs and public relations services to the Association of Scotland’s Self-Caterers (ASSC).
Formed in 1978, the ASSC provides help, information and advice for owners of self-catering properties in Scotland. The Association represents the interests of more than 650 self-catering operators in Scotland and members are committed to the ASSC’s core principles of quality, cleanliness, comfort, courtesy, efficiency and integrity.
The ASSC recently commissioned Frontline Consultants to conduct an independent, evidence-based report to evaluate the extent of the self-catering industry’s overall economic contribution to the Scottish tourism sector. The research, which was carried out between July 2016 and March 2017, revealed that those residing in self-catering accommodation spend in excess of £723m in Scotland each year. The report examined the knock-on effect that the self-catering industry has for other businesses, with visitors spending not only £312.8m per annum in accommodation fees but also £118.5m on travel to and from self-catering properties, £66.3m on food and drink in bars, cafes and restaurants and £63.1m in supermarkets during their stay. They were also found to spend £45.1m on travel, £27.5m on food and drink in local shops, £24.8m on visitor attractions and £17.1m on outdoor recreation.
Self-Catering in Scotland: The Economic Impact of Short-term Letting on the Scottish Economy also highlighted that the sector supports 15,271 full-time equivalent jobs.
Halogen Communications is an independent communications consultancy based in Edinburgh, with an international office in Washington DC, USA. The agency was founded in 2002 and has quickly become established as one of Scotland’s leading consultancies. The Halogen team has an unrivalled range of experience in politics and media, including former Scottish Office Minister Raymond Robertson, a former senior civil servant, a leading QC, and several former radio and press journalists.