ASSC Shows Campaigning Pedigree at Thistle Awards

A successful Association of Scotland’s Self-Caterers marketing campaign has been awarded a prestigious Scottish Thistle Award.

The Paws for a Break campaign was voted the Central, Fife, and Tayside Regional Winner in the Working Together for Tourism category.

Delivered in conjunction with match funding from VisitScotland’s growth fund, Paws for a Break successfully promoted traditional short-term rental properties as the perfect option for holidaying pet owners.

The campaign also resulted in increased awareness and membership for the ASSC, Scotland’s only trade body representing the £723million traditional short-term rental sector.

This year the awards, organised by VisitScotland, attracted over 650 entries and 1300 nominations from across the country.

A motion has been submitted to Holyrood by Mid Scotland and Fife MSP Alexander Stewart, praising the ASSC’s achievement.

ASSC Chief Executive, Fiona Campbell, said:

“Paws for a Break has been such a wonderful success for us as an organisation and we’re delighted to share this achievement with our members.

“I’m a dog owner myself so to be part of a campaign that helps people take their pets on holiday with them, so that the whole family gets to enjoy a great time, was wonderful.

“All of us at the ASSC are really emboldened by the success of this campaign and have our sights set on doing similar things in the future.”

ASSC Chair, Linda Battison, said:

“Finding a universal theme that would apply to the wide variety of properties among our over 650 members was difficult but we believe that Paws for a Break struck the right note.

“The Scottish Thistle Awards represent the highest standards in our industry so being recognised at them by winning this award really is a fabulous accolade.”

Rebecca Brooks, chair of the Scottish Thistle Awards Industry Panel and VisitScotland Board member, said:

“On behalf of the panel, I’d like to congratulate all our recent regional winners.

“They are a credit to themselves, their local area and the entire Scottish tourism sector. 

 “Tourism is more than a holiday experience, it creates jobs and sustains communities.

“These awards let us recognise the unsung heroes of our industry who show real dedication and enthusiasm for Scotland’s tourism industry.

“I would like to wish all our regional winners the very best for the next stage of the competition.”