A large portion of our day-to-day work deals with ongoing PR activity, such as proactively cultivating and placing stories, maintaining relationships with journalists, advising and planning PR activities that will generate national, as well as local, press coverage. In partnership with relevant staff, we are happy to take responsibility for all areas of media relations – from drafting press releases to acting as spokesperson in case of a crisis.
We have excellent national and specialist contacts, which means that journalists listen to us and respect our opinion. We also place great value on cultivating and maintaining strong relationships with local media; we do not underestimate the value of strong local coverage, but also understand the importance of generating national coverage wherever possible, so turning local stories into national stories is one of our specialties.
The political landscape of Scotland is constantly changing. Scotland’s future is now centre stage and dominates all areas of public policy; and all decision makers, whether they operate solely in Scotland, or throughout the United Kingdom and internationally, need to be aware of the ever and fast changing dynamics of Scottish politics.
One of the principle areas of our business is political relations and public affairs. Our objective is to ensure that your message is heard by the right decision makers at all levels of government (national and/or local) in the best way and in a focused and appropriate manner. This can be by building a broad coalition of support of ‘ambassadors’ and allies, combining public affairs with a media campaign or by having dedicated briefings. Every client has different needs and therefore the ability to offer a bespoke approach is now essential in the increasingly complicated and complex Scotland of the twenty first century.
In tandem with any public affairs assignment we would monitor the plenary and committee sessions in the Scottish Parliament and relevant work of the Scottish Government, providing daily or weekly monitoring reports and producing briefing papers on developments with recommendations as to what the next steps should be.
Almost any organisation will, inevitably, encounter crises, emergencies, and difficult situations – some of these will be foreseen and can be planned for in a structured way; others will appear from nowhere and will have to be dealt with as events unfold. In both scenarios it is necessary to have outside counsel who are willing to be available at a moment’s notice to advise, help react and prepare and implement a crisis management strategy which minimises the negative impact on the organisation – its staff, partners – and its reputation.
Over the years we have consistently been available to the college in this role – often meeting at very short notice, preparing strategies and scenario planning and helping to implement once agreed. This has been done at all times with total discretion. This is a vital and necessary part of the role of any client’s PR/PA consultants and we believe we have built up a knowledge of the in this area that is second to none, having the necessary skills to enable us to be most effective and formidable in this crucial and sensitive area.
What Our Clients Say
Don’t just take our word for it. Let three of our clients tell you what they think of our specialist service . . .